Together with our Swiss partner Bureau Trois, we once again organised a YAMAHA Europe press event in September. Around 50 customers, press and influencers accepted the invitation to Provence to get an exclusive look at the new professional motocross machine from YAMAHA.
The motocross track in the south of France provided the perfect setting for the presentation of the new machine. In bright sunshine, the guests were able to test the machine extensively and convince themselves of its performance. They were accompanied by well-known motocross riders who shared their experiences and impressions with the guests.
In addition to the test rides, this year's event included a presentation of the new machine. YAMAHA's developers gave an insight into the technologies and innovations built into the new machine and answered the guests' questions in detail.
All in all, the press event was a great success.