The customer dialogue days of Deutsche Bahn Regio take place every three years selected employees from the field of passenger communication in a selected destination Germany. The destination Dresden was selected for the adventure event in 2022. Our task was to develop an idea and concept for a varied supporting program and to guarantee its complex organization and implementation on site. The aim was to present Dresden from the baroque to the modern to the economic and technical innovation to the participants. The participants experienced this with the opening in Volkswagen's Transparent Factory. At the “Discover Dresden” team event, the participants explored Dresden and its surroundings on specially created discovery tours with e-bikes, Segways and on a raft trip. The end of the customer dialogue days was then celebrated in a baroque manner, typical of Dresden, at Albrechtsberg Castle.