The aim was to celebrate the 100th anniversary of the housing association with everyone. Such as members, tenants, employees and their families. In a relaxed atmosphere they celebrated and strengthened the cooperative idea in the long term. Everyone was invited to beach fun: The Beach Center Hamburg was the perfect location for this and became a multiple open-air adventure arena with a floating stage, games, climbing walls, high ropes course, balloon crane rides, children's and puppet theater, remodeled magic school and live music. A wide range of street food and food trucks were provided for the well-being of the guests.